TBWA\Toronto
Nissan “Project SE-R”
This Project launched the 200hp Sentra SE-R with the viral film, “Drift”. “Drift” follows a 1/12th scale, radio-controlled SE-R through city streets before jumping a pizza box into a garage beside its life-sized cousin. Shot with 1/12th scale trucks and helicopters—all captured in a documentary, hubbed on a Youtube channel.
Results:
In one month alone we received over 650,000 views, 363 blog postings, and saw a 900% rise in traffic, plus 60% rise in SE-R sales over the previous year.
This Project launched the 200hp Sentra SE-R with the viral film, “Drift”. “Drift” follows a 1/12th scale, radio-controlled SE-R through city streets before jumping a pizza box into a garage beside its life-sized cousin. Shot with 1/12th scale trucks and helicopters—all captured in a documentary, hubbed on a Youtube channel.
Results:
In one month alone we received over 650,000 views, 363 blog postings, and saw a 900% rise in traffic, plus 60% rise in SE-R sales over the previous year.
Pedigree “Catch”
“Catch” is a viral film that is part of a national campaign for Pedigree. In it, we filmed several dog breeds with a “Phantom” camera at 1000 frames/second as they caught kibble mid-air. The technique allowed us to portray how beautiful, and agile dogs are even when they are eating.
Results:
“Catch” received 2.5 million YouTube views (at one point, it was the second most viral video in the world), plus orders for Pedigree were up +12% with market share growing +1.6%.
“Catch” is a viral film that is part of a national campaign for Pedigree. In it, we filmed several dog breeds with a “Phantom” camera at 1000 frames/second as they caught kibble mid-air. The technique allowed us to portray how beautiful, and agile dogs are even when they are eating.
Results:
“Catch” received 2.5 million YouTube views (at one point, it was the second most viral video in the world), plus orders for Pedigree were up +12% with market share growing +1.6%.
Pepsi QTG, Gatorade G2 “No Small Victories”
This spot shows regular athletes performing beneath play-by-play audio from famous pro sporting moments. A beer league hockey player scores to the audio from a Sidney Crosby goal, a woman runs to the Boston Marathon and a recreational soccer player to a famous Arsenal goal. Tagline: All the performance of Gatorade. Only 30 calories for everyday athletes.
Results:
Since launch, G2 share has grown +104% from a year ago, exceeding our targets by +48%, and our domination over Powerade by +9%.
This spot shows regular athletes performing beneath play-by-play audio from famous pro sporting moments. A beer league hockey player scores to the audio from a Sidney Crosby goal, a woman runs to the Boston Marathon and a recreational soccer player to a famous Arsenal goal. Tagline: All the performance of Gatorade. Only 30 calories for everyday athletes.
Results:
Since launch, G2 share has grown +104% from a year ago, exceeding our targets by +48%, and our domination over Powerade by +9%.
MADD Canada Campaign 911 “Stayin’ on the Road”
MADD Canada’s Campaign 911 encourages the public to report impaired drivers. So we created a talk show where idiots who consider themselves impaired driving “experts” could share their techniques about how to drive drunk and avoid RIDE programs. We asked viewers to help keep them off the road by calling 911.
Results:
Since launch Campaign 911 has lead to a 30% increase in arrests of impaired drivers.
MADD Canada’s Campaign 911 encourages the public to report impaired drivers. So we created a talk show where idiots who consider themselves impaired driving “experts” could share their techniques about how to drive drunk and avoid RIDE programs. We asked viewers to help keep them off the road by calling 911.
Results:
Since launch Campaign 911 has lead to a 30% increase in arrests of impaired drivers.
Petro-Canada “The Virtual Wave”
Petro-Canada's Olympic sponsorship included sending two family members of all 500 athletes to Vancouver to cheer them on at the Games. For those who couldn¹t make it, we created an interactive application online where families across the country could virtually cheer them on with an uploaded video of yourself doing the “wave”.
Results: Thousands of absent supporters and family members uploaded video of themselves doing the ‘wave’ for Olympic and Paralympic athletes, and Petro Canada retained strong, positive association with the Games despite being outspent +300% by other Sponsors.
Petro-Canada's Olympic sponsorship included sending two family members of all 500 athletes to Vancouver to cheer them on at the Games. For those who couldn¹t make it, we created an interactive application online where families across the country could virtually cheer them on with an uploaded video of yourself doing the “wave”.
Results: Thousands of absent supporters and family members uploaded video of themselves doing the ‘wave’ for Olympic and Paralympic athletes, and Petro Canada retained strong, positive association with the Games despite being outspent +300% by other Sponsors.
Nissan: "Best Part Of Your Day"
From spots comically depicting a typical day to viral videos directing you to an entertaining website, the Best Part Of Your Day campaign shows Nissans for what they really are: a whole lot of fun.
Fitting Rouge Awake Sentra bestpartofyourday.ca
From spots comically depicting a typical day to viral videos directing you to an entertaining website, the Best Part Of Your Day campaign shows Nissans for what they really are: a whole lot of fun.
Visa: "Art Of Go"
We asked three artists in three Canadian cities to interpret 'go' as a word of action and an inspiration of life. Both on location and online, people were invited to become part of the creative process.
We asked three artists in three Canadian cities to interpret 'go' as a word of action and an inspiration of life. Both on location and online, people were invited to become part of the creative process.
WSPA: "Exotic Fights".
For WSPA we created content that was talked about. Posters, and a viral video spoofing a blood sport fight drew viewers to a clever website and an opportunity to discuss further on Twitter and Facebook.
WSPA_Bullfighting WSPA_CockFighting Exoticfights.com
For WSPA we created content that was talked about. Posters, and a viral video spoofing a blood sport fight drew viewers to a clever website and an opportunity to discuss further on Twitter and Facebook.
